“How stupid does Zynga think its players are?”
Are you serious?
How do you think Zynga made all that money? Their games aren’t being bought off of a store shelf and they certainly aren’t subscription-based.
When you pay five dollars for twenty-five Farmcash just so you can get that one pink bunny with a heart on it, that’s stupid. Or better yet, how about all of those horse fans who pay more than five dollars for each horse?
A World of Warcraft account only costs fifteen dollars a month and your characters get to ride their horses all over the world, how much are these people paying for a few “beta” horses that just stand around the farm?